Latest from Food Politics: Coming soon to a supermarket near you: Non ultra-processed!

With all the fuss over defining the term ultra-processed, public and private groups are filling the gap with labels that identify foods that are not ultra-processed. I know of three ultra-processed labeling initiatives so far. I.   Leading the way is ...

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By Marion Nestle April 16 2026 Coming soon to a supermarket near you: Non ultra-processed! With all the fuss over defining the term ultra-processed, public and private groups are filling the gap with labels that identify foods that are not ultra-processed. I know of three ultra-processed labeling initiatives so far. I.  Leading the way is the Non GMO Project. It already is licensing foods meeting its non ultra-processed standards to carry this seal. II.  California is considering a front-of-package label to indicate foods that are not ultra-processed; it expects only about one-third of processed supermarket foods to meet its criteria.   III.  And in Europe, Nutri-Score (as I written about previously) is considering adding something about ultra-processing to its current labels.  Even food products meeting its A criteria can be ultra-processed. Comment: While fusses about the definition of ultra-processed continue, labels like these ought to help people recognize and cut down on such foods.  As for me, I’m not too worried about the definition.  As one of my colleagues put it, as with pornography. everyone recognizes an ultra-processed food when they see one. The post Coming soon to a supermarket near you: Non ultra-processed! appeared first on Food Politics by Marion Nestle      Related Posts USDA’s newest label: Made in America Front-of-package label designs: Which one works best? USDA school food rules allow plenty of ultra-processed snacks   Now Available: What to Eat Now My new book, What to Eat Now, is officially out! It's both a field guide to food shopping in America and a reflection on how to eat well—and deliciously. For more information and to order, click here. You can explore the full archive of this (almost) daily blog at foodpolitics.com, where you'll also find information about my books, articles, media interviews, upcoming lectures, favorite resources, and FAQs. Visit the Site » ​​​​​​​ Marion Nestle Paulette Goddard Professor of Nutrition, Food Studies, and Public Health at New York University, Emerita © Marion Nestle. You're receiving this email because you've signed up to receive updates from us. If you'd prefer not to receive updates, you can unsubscribe. Safely Unsubscribe • Archives • Preferences • Contact • Subscribe • Privacy

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