Lifestyle Sports

By Marion Nestle

April 10 2026

Weekend reading: more on alternative meats

I know I just posted a bunch of these, but here are even more.

To understand what’s happening with alternative meats—both plant- and cell-based—it helps to remember that companies making these products are businesses funded by venture capitalists.

The European Union’s recent ban on using the term “meaty” to apply to these products could have major implications for sales.

In the U.S.

Alt protein investors are tired of waiting – they want confidence in the future: As the initial hype dies down, investors in meat alternatives want a return on their investment… Read more
Are we wrong about plant-based’s decline? Some predict that plant-based growth could balloon in the coming decade… Read more
Beyond Meat is now Beyond: The plant-based meat manufacturer has been diversifying for a while, but now it has fully rebranded… Read more

In the European Union

EU ‘meaty’ names ban: What it means for the future of plant-based: Restrictions on naming may not be a disaster for meat alternatives… Read more
EU ‘meaty’ names ban agreed, ‘burger’ and ‘sausage’ exempt: The ban will go ahead, but certain words will be allowed… Read more
Does the EU ‘meaty’ names ban affect seafood? Many have speculated that the ban could impact products beyond analogues… Read more

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