Food politics at the Olympics: Kick Big Soda Out

By Marion on July 31, 2024

Here's what started all this:

P&G, Coca-Cola make Olympics promotional push: Procter & Gamble and Coca-Cola are among the companies making a promotional push around the 2024 Olympic Games in Paris. P&G is planning to focus its efforts on specific brands such as Pampers diapers and Gillette razors, and Coca-Cola has plans for over 70 markets. Sponsors of the International Olympic Committee have spent 18% more than they did for the Tokyo Games in 2021, Comcast reports.

And here's the response:

TODAY, the global digital campaign, "Hey Big Soda!" was launched demanding an end to Big Soda's sponsorship of sport...Please share the campaign with the hashtag #KickBigSodaOutofSport!

Sign the petition from Kick Big Soda Out urging the International Olympic Committee (IOC) to terminate the Coca-Cola Company's sponsorship.

For more information: info@kickbigsodaout.org.

In its Week #2 report, Kick Big Soda Out says:

Over 34,000 people have signed the petition, and 60 organizations from 21 countries have endorsed the campaign as Campaign Partner Organizations!

Partner materials are here.

Examples from the Mexico team:

A demonstration, featuring the campaign and organized by El Poder del Consumidor and other Mexico partners, was held in front of Mexican Olympic Committee Headquarters on July 23. Multiple publications covered the event including Greenpeace Mexico, Aristegui Noticias, Cronica and 24 Morelos, among others.
Simón Barquera, took to Instagram and Twitter to urge his followers to sign and share the "Kick Big Soda Out of Sport" petition. https://x.com/SBarquera/status/1815410422490825089

Food Politics in action! Join the campaign.