Here's what started all this:
P&G, Coca-Cola make Olympics promotional push: Procter & Gamble and Coca-Cola are among the companies making a promotional push around the 2024 Olympic Games in Paris. P&G is planning to focus its efforts on specific brands such as Pampers diapers and Gillette razors, and Coca-Cola has plans for over 70 markets. Sponsors of the International Olympic Committee have spent 18% more than they did for the Tokyo Games in 2021, Comcast reports.
And here's the response:
TODAY, the global digital campaign, "Hey Big Soda!" was launched demanding an end to Big Soda's sponsorship of sport...Please share the campaign with the hashtag #KickBigSodaOutofSport!
Sign the petition from Kick Big Soda Out urging the International Olympic Committee (IOC) to terminate the Coca-Cola Company's sponsorship.
For more information: info@kickbigsodaout.org.
In its Week #2 report, Kick Big Soda Out says:
Over 34,000 people have signed the petition, and 60 organizations from 21 countries have endorsed the campaign as Campaign Partner Organizations!
Partner materials are here.
Examples from the Mexico team:
Food Politics in action! Join the campaign.
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