Lifestyle Sports: Latest from Food Politics: The Super Bowl ads: Processed food kills

By Marion Nestle

February 10 2026

The Super Bowl ads: Processed food kills

I guess I have to say something about the Super Bowl ads.

Much as I am in favor of eating real food and reducing ultra-processed foods, I was trained in science. I would never go as far as this astonishing Super Bowl ad featuring Mike Tyson.

The scientist in me says yes, diets high in ultra-processed foods promote poor health and raise the risk of chronic disease and overall mortality, but no single food or food category is going to do that alone.

The sociologist in me appreciates that Mike Tyson has a powerful redemption story: His sister died at 25 from a heart attack caused by obesity, he has a weight problem, is now a vegan, and is atoning for his conviction as a rapist.

Coming from him, “Processed Food Kills” and “Eat Real Food” are powerful messages.

The Super Bowl venue ensures that they will reach a wide audience.

MAHA endorses these messages. Even on taxicabs.

So do food advocates, although some of us wish so much of the burden of healthy eating did not fall on individuals. As I like to put it, trying to eat healthfully in today’s food environment means that you are fighting an entire food system on your own.

Michael Jacobson, former founding director of the Center for Science in the Public Interest adds:

Another ad that will run during the Super Bowl is an amusing Pepsi ad that attacks Coke. That ad immediately reminded me of CSPI’s classic The Real Bears video (almost 3 million views!) that used polar bears to attack Coke (but did not promote Pepsi!).

How much to Super Bowl ads cost?

A minimum of $8 million. Why are they worth it? See this contextual analysis: shared experience.

Think of that when you watch the other food ads, courtesy of the New York Times.

And then there’s this. MAHA sure does have a terrific graphic designer. If only calories didn’t matter…

The post The Super Bowl ads: Processed food kills appeared first on Food Politics by Marion Nestle

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