Discover the New Side of Blue: 1664 Brut Launch (June 21-30, 2024)
Kronenbourg 1664, renowned as the world's No.1 French beer, is excited to introduce its latest creation – 1664 Brut. This premium lager stands out with its crisp golden hue and a unique sparkling twist, promising a refreshing experience for beer aficionados.
From June 21-30, 2024, immerse yourself in the artistry and innovation behind 1664 Brut at exclusive pop-up event. This celebration of fine brewing will be held at Orchard Road, outside Mandarin Gallery, transforming the space into a vibrant hub for beer lovers. The event will feature three distinct zones, each offering a unique glimpse into the world of 1664 Brut.
Zone 1: Discover the Brewing Process
Step into the heart of brewing excellence in our first zone, where you can witness the meticulous craftsmanship that goes into every pint of 1664 Brut. Learn about the selection of premium ingredients and the intricate brewing techniques that give this lager its distinctive flavor profile. And of course, no exploration of the brewing process would be complete without a tasting. Savor the crisp, effervescent notes of 1664 Brut and discover why it is set to become a new favorite among discerning beer drinkers.
Zone 2: Celebrate at the Blue Party
The festivities continue in the second zone, where the Blue Party promises an unforgettable experience. Groove to live DJ performances that will keep the energy high throughout the night. Engage in interactive activities designed to entertain and delight, and take part in exciting contests for a chance to win exclusive 1664 merchandise. The Blue Party is the perfect opportunity to celebrate the launch of 1664 Brut in style, surrounded by fellow beer enthusiasts and an atmosphere of lively celebration.
Zone 3: Exclusive Merchandise and Bundle Deals
No event would be complete without the chance to take home a piece of the experience. Purchase five-pint bundle set to enjoy in No. 5 Emerald Hill and redeem 1664 Tumbler, Limited Edition Bulldog Bottle Opener and a 1664 Glassware. This ensures that you can continue to enjoy the premium quality of 1664 Brut long after the event has ended.
Discover the new side of blue with 1664 Brut – a lager that combines tradition with innovation, offering a sparkling new twist on a classic favourite. Don't miss out on this exclusive event, where the world of fine French brewing comes to life in an unforgettable experience.
Click here for more information
No comments:
Post a Comment