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Thursday, February 1, 2024

The Friday Read: LVMH Watch Week & Longmorn Scotch

Site logo image Beau H. posted: " In my many freelance writing pursuits, as you know if you follow me on Instagram, I wear a lot of hats, be it covering USA-made knives, writing about the best new menswear or (increasingly) covering some of the best luxury Scotch and spirits on the m" The Style Guide Read on blog or Reader

The Friday Read: LVMH Watch Week & Longmorn Scotch

Beau H.

February 2

Longmorn 18-Year Old Scotch.

In my many freelance writing pursuits, as you know if you follow me on Instagram, I wear a lot of hats, be it covering USA-made knives, writing about the best new menswear or (increasingly) covering some of the best luxury Scotch and spirits on the market. Oh, and don't forget about the fact that I get to dive into some of the coolest watches on the planet, all of which I feel incredibly fortunate to get to do!

Read more of my writing

And this week, it was a bit of all of the above, as I wrote about luxury watch releases during LVMH Watch Week, while at the same time writing about the best classic henley from Buck Mason (just yesterday on the blog!). And yes, I also got plenty deep into the Scotch market, as I trekked out to mostly sunny Los Angeles for the U.S. launch of Longmorn Scotch.

Beverly Hills Hotel.

I'll have much more to come on Longmorn, but this respected 130-year Scotch distillery (based in Speyside) just debuted a new 18-year expression and a new 22-year expression, complete with a stunning launch event at the Beverly Hills Hotel (utterly iconic!). It was a fittingly luxurious event for a remarkable Scotch that promises to make a splash in the U.S. market (clear some space on your bar cart).

Tag Heuer Carrera.

And of course, watches from the likes of Tag Heuer (as seen above) were a major highlight of LVMH Watch Week. While I tend to rely on the classics like Shinola and Timex, the respected brand (with deep racing and auto heritage) is always a delight to cover. To have it all happen coming off my Brooklyn birthday last weekend was also a major treat, and another reminder of why I love what I do.

It was a true whirlwind of a week, but again, thank you for following along, thank you for supporting this blog and stay tuned for much more on the horizon in the worlds of style, spirits, watches and more. Cheers!

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