Hardcore denim brand G-Star RAW has launched a new collection, Dyed by Minerals, which utilises naturally sourced colour pigments to create pieces of clothing in all natural colours - forest greens, volcanic pinks, and desert yellows.
For the Dyed by Minerals range, G-Star RAW dyed their denim with pigments extracted from sources, like volcanic rocks and soil. And on top of that, the denim was dyed with cold water, instead of warm. Cold-dyeing preserves energy, in comparison to the conventional dyeing process which uses a lot more heat.
The technique of transforming naturally sourced colour pigments with rich hues into dyes, has been a common historical practice for centuries. Ancient civilisations and Renaissance painters used these natural dyes for art, clothes, and even makeup. It was a meticulous process that required the extraction of colors from minerals, plants and sometimes animals, before manually turning them into a dye.
The Dyed by Minerals collection includes oversized Western jackets and loose jeans for women, and chinos and T-shirts for men, as well as unisex shirts.
G-Star Raw
Medea is Life & Soul Magazine's Chief. She writes about lifestyle, entertainments, and storytelling of all kinds.
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