The partnership between SM Store and Arena Swimwear started because of the availability of swimming suits, such as Aile-Bleue, Nux-F, and Shin-Rev would wear by notable Arena ambassadors including Southeast Asian Games veterans Ernest Dee, Maurice Ilustre and Kendrick Uy, Olympian Jessie Lacuna, former Palarong Pambansa veterans Jhonmar Gonzales, Rochmond Santos, Timothy Vincent Yap, Orpheus Magbanlac, Axel Ngui, Gio Palencia, Sean Tan, Jared Mella, Jan Michael Chiu, Evan Brian Uy, Michael Contreras, Chem Ocampo
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