PrettyLittleThing announces Molly-Mae Hague as UK and EU Creative Director as well as the launch of her first exclusively designed collection since the announcement of her new role.

Credit: PrettyLittleThing

Having previously worked with the brand as their UK Brand Ambassador and curating iconic edits, BTS videos and podcast interviews, the influencer and fashionable favourite joins the brand in a yearlong partnership working alongside their in house Creative and Brand team throughout 2021/22.

In her newly appointed role Molly will take an active position in creatively directing upcoming campaigns for the brand and signing new faces within the UK and EU.

Speaking on her new role, Molly-Mae said: "I am so excited to announce my new role as Creative Director of PrettyLittleThing for the UK and EU. It's a dream to continue working with my favourite brand and we have so much to show you all! This is just the start."

Credit: PrettyLittleThing

Her new collection of outfits fill the need for that "in-between season" and vacay escapes. Consider this drop your go-to capsule wardrobe for those final summer days - in a palette of soft neutrals and earthy tones that are complimented with hints of this season's statement prints and rich greens.

Umar Kamani, CEO at PrettyLittleThing said: "This felt like a natural fit for us. Molly has been a huge part of our PrettyLittleThing journey and she is so invested in the brand. We wanted to explore different avenues together and bring her on board as more of a creative, where she can work closely with our team and be involved in our wider strategy across the UK and Europe over the next 12 months."

The collection cultivates her own style capturing those on-point 'gram looks whilst continuing the #everyBODYinPLT ethos, offering affordable fashion pieces in sizes 4 – 30.

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