A pairing with Blancpain is in the works. This will no doubt stir up madness. Start queuing now?
A Swatch press ad. Photo: Swatch
Not everyone who wanted the Moonswatch of last year is able to get one. Not even now. But Swatch is close to releasing its next collaboration. In a series of cryptic blue advertisements in some of the world's major newspapers (unsurprisingly, not in The Straits Times), Swatch teased the collaboration with an image of a map that showed more sea than land—in fact, the world's five oceans were shown, which led some to speculate that the timepiece would be a diver's watch, even a chronograph. With Omega, Swatch created the Moonswatch based on planets. Could this far more earthly—although marine-leaning—offerings mean they are much more within reach?
That Blancpain is next in line is not quite surprising. It is, after all, a brand under the Swatch Group (it was welcomed into the group's stable of names in 1992). They will, therefore, pick from within. Blancpain, in fact, may carry more cachet, even if they are not as famous as Omega. It is the "oldest surviving watchmaking brand in the world", as many timepiece publications tout. And it has horological heft. Blancpain was founded in 1735, way before Stamford Raffles landed on our island, by Jehan-Jacques Blancpain. They are thought to be the first to release a dive watch, way before Omega. With the images of the oceans, be ready for watches that can be used for journeys into wear corals live. And, of course, the queue—hopefully, minus the brawls.
The watches are expected to hit stores on 9 September (Sat). Swatch this space for more information
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