Finding the best beard oil can be tricky enough on its own, no matter if you've been bearded for years (as I have!) or if you set out on a quest to grow a beard during quarantine and the pandemic. Any sort of facial hair requires men's grooming essentials aplenty, as we all know, and I'm here to introduce you in today's Style Pick of the Week to your new favorite grooming brand: American Provenance. We'll go deeper into how and why the brand is making the best natural beard oil right here in the States, but embark with me on a brief history lesson first. The Wisconsin-based brand has been making waves in the men's grooming space in recent years, and it doesn't hurt that they're well-known for that hard-to-find, all-natural grooming approach.

American Provenance was founded by former middle school science teacher Kyle LaFond, who realized his students had been using grooming products packed with harmful chemicals. Hence, the all-natural approach to making the best beard oil for men, not to mention the best natural deodorant, lip balm, pomade, hand sanitizer and more. I've had the chance to test out the brand in recent months, and have been mighty impressed with the quality and feel of these products, plus the rugged, masculine but not over-the-top range of versatile scents (note the Firepits and Flannels scent at the top of the page). It's all dialed in nicely with the American Provenance Natural Beard Oil, a perfect remedy to sooth itchy skin and a coarse beard. In fact, it's become my new favorite beard oil. Why's that? Read on to find out more.

SHOP: The American Provenance Natural Beard Oil

For starters, the American Provenance Natural Beard Oil gets a lot of things right, including the use of rich natural botanicals that penetrate deep in your hair follicles, softening the skin in the process. Shea butter, coconut oil and almond oil, which all happen to be natural softening ingredients, hydrate and moisturize your beard. Coming from personal experience, it's an impact you can feel right away, and that's just one of the reasons it's quickly become my new favorite beard oil. I also appreciate the range of scents in which you can pick up this highly effective beard oil, including the aforementioned Firepits and Flannels. You can also select from clever names like Shotguns and Shenanigans (that one features peppermint & eucalyptus), plus Fastballs and Fisticuffs (lemongrass and marjorjam).

Taken all together, the American Provenance Natural Beard Oil is easy to use, easy to stock up on (you can subscribe and save online), and easy to love. It's highly effective, and that all-natural approach is absolutely critical these days. Do your face, your beard and yourself a favor, and pick up the best beard oil on the market. If you really do love it, let me know in the comments below.

SHOP: The American Provenance Natural Beard Oil


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